Canzan’s November update is all about bootstrapping. Over the years, it took me quite a while to determine what I wanted to do. In the following paragraphs, I’ll recount where I went and how Canzan came to be.
By Other Names
Picking a business name isn’t easy. It’s like writing a song or performing in a scene. An artist never truly feels like they hit their mark, and neither does a business owner. It’s easy to second guess a business name. Recent evidence of this truth points to Facebook’s name change to Meta.
Like other entrepreneurs, I deliberated over names until I found one that fit. All while working in the constrained world of Trademarks.
Black & White Media
I’m still not ruling this name out for a future business. When I was a wee pup in my early 20s, I thought Black & White Media was a great business name; it’s vague enough for a broad business segment, and it suits my personality. However, it doesn’t fit my current focus, so I’ll save this name for a rainy day.
OneTap
I almost took this business name and ran with it. I like the name, and I have grand ideas to create a bar with a single holy tap that contains the best beer on the market. I may still make that bar, but OneTap wasn’t available as a Trademark, so I had to move on.
And many more…
I cycled through many other names like Hosting Hand, DRoutine, and other horrid options. Luckily I finally stumbled upon Canzan, and the rest is history.
Why Canzan?
Canzan is the Chinese word for a counselor. I’m pronouncing it as it sounds in English, and in Chinese, it’s roughly pronounced Tzanzan.
Here’s why Canzan exists.
_We believe in your business. We know it can succeed, and we can help. Your success is our busin_ess.
Canzan’s goal is to be your pocket business counselor. Whether you already own a business or aspiring to own a business, we’re here for you.
Where Are You Going?
I know where Canzan is going. The first baby step is a suite of marketing tools called Canzan Lift.
After using the likes of Hootsuite and Social Pilot, I’ve been left wanting. I know Canzan will create the cleanest marketing platform on the planet, and we’ll keep it simple while offering maximum flexibility under the hood. I know you’ll be as pleased with the final product as we’ll be.
Dog Fooding
Eating your dogfood, or dogfooding, is the practice of using your products. Canzan will use every product we create. We should start with top-notch marketing software that will supercharge your business. If it doesn’t taste good, we’ll toss it out.
Top Quality
We create every Canzan product with care and thoughtfulness. They aim to surprise and delight while we take direct feedback seriously. Expect the best with us, and call us out when we misbehave. We will never have bugs sitting in our backlogs for years, and we’re not interested in adding to the garbage heap of low-quality software & services.
Humans
We believe humans deserve a chance to live by their own rules. What better way to live by your own rules than to start a business? We all win as you bring humanity back to business while taking Canzan’s helping hand.
We’re taking humanity back to the basics one small business at a time. It’s far past time that small businesses reign supreme in worldwide enterprise.
Thank You
I want to thank everyone in advance. I know Canzan will go nowhere without you. When you try Canzan products, please know that your opinion matters. Please do not hesitate to contact us with your hopes and dreams. We’ll do our best to make them come true.